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AUTHOR: CAPS57 | September 12, 2018
Customer: Crown Imports, LLC – Chicago, IL
Challenge: Support this new product design by executing color tests, prototypes and color correct comps for an extremely fast product launch

Our client Crown Imports LLC had a new specialty product called Chelada a tomato flavored beer. We had to execute a color palette, all of the prototypes, color correct comps and sales samples necessary to meet the very tight deadline and get the product to market.

  • We produced variations of colors that to represent the tomato flavor. Another issue was making sure it stood out against an opaque white and a premium looking metallic gold and blue.
  • We chose colors and art was provided by the design firm. We then produced “Express” shrink wrapped cans that were shown to Crown Imports for approval.
  • Finally with the full design approved, it was now time for us to produce the “Extraordinary” comps for TV and print advertising. We printed and shrunk wrapped 300 more “Express” comps for Crown Imports to be used as promotional sales samples. This was all produced by us at the same time to meet the Crown Imports deadline.

Why Choose Caps57 for Your Prototypes?

A product launch like this is exactly what makes us a valuable partner for all of your packaging prototypes, comps, and mock-ups. Most of all, we can react to tight deadlines, on the fly requests, while producing the highest quality prototypes, comps and sales samples in the industry. As a result, our goal is to make our customers look great and we accomplished that with Modelo Chelada.